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Studio G Home
We redesigned the Studio G Home website and branding, including a new brand identity for their sister store, Shibui at Home.
Services: Strategy, Design, Web
The Challenge
Studio G Home is a full service interior design studio located in the up-and-coming neighborhood of Sarasota, Florida. They approached Hueman Studio with the intention to rebrand, launch their sister brand (Shibui at Home) and integrate the two brands seamlessly.
Before
The Process
To ensure both brands communicated the same ethos, during the Identify phase, Hueman Studio worked with Studio G Home to create brand messaging and positioning statements that emphasized the quality of work and excellent service at the core of their operations.
Once we had a solid foundation, we got to work on refreshing the SGH logo and creating a complimentary yet unique logo for Shibui.
The Results
The final design reflects the harmony, beauty, functionality Studio G Home and Shibui at Home bring to any living space. The Studio G Home logo is an elevated take on the previous logo being an “S” and a “G” at the same time. The Shibui logo is inspired by the simple and subtle Japanese aesthetic “shibui” 渋い and features abstract curves enclosed within a space. The mantra ONE TEAM, TWO BRANDS, SAME VISION unites the team as they work to bring joy to living.
Dual brand
Complete list of services: Audit, Research, Insight & Planning, Brand Heart, Messaging, Voice & Tone, Copy Writing, Logo, Illustration, Visual Identity, Marketing Collateral, Squarespace Design