Hueman 101
Unlike big agencies, firms, or doing it yourself, our team provides a simple, strategic approach to projects centered around your audience. Learn more about our approach to work and projects.
Jump To: Brand Heart • Process • Services • Our Team
Heart
The foundational elements of why we are here and how we operate.
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Hueman Studio’s purpose is to empower business leaders to reach their goals. Our vision is a world where all business leaders can communicate effectively with their unique human audience. Our mission is to deliver impactful visual communication through people-centered design.
Rooted In Respect
Treating everyone’s humanity, opinions, expertise, and time with respect, and always communicating honestly.
Strength In Our Diversity
Accepting and appreciating different opinions, beliefs, and experiences from others to provide truth and perspective to our work.
Lifelong Learning
Constantly exploring, testing, and learning to create and problem-solve the emerging challenges of our clients in an ever-changing design world.
Evidence Above Ego
Prioritizing research and best-demonstrated practices over personal preferences will result in informed business, creative, and design decisions.
Power Of Partnership
The best work comes from a group that openly shares ideas, attacks challenges together, and has everybody’s best interests in heart.
Excellence As A Habit
Continually bridging the gap between superior quality and execution, to achieve consistently impactful results.
Process
Our process places the highest priority on your target audience.
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1 Identify
The design journey begins with identifying your audience, which sets the foundation of for every design decision we make.
Hueman 101: The best brands and websites pay attention to the identity of their audience and cater to their needs, motivations, and values.
2 Create
Any service we provide uses what we learned from the Identify step. Every design we create is tailored to fit the needs of your audience.
Hueman 101: Almost every aspect of design has a psychological component. This philosophy takes guesswork out of the design process, allowing us to express our creative side confidently.
3 Iterate
During this step, we gather your feedback to fine-tune the designs with your input.
Hueman 101: As we iterate back and forth and fine-tune together, it is critical not to lose sight of your target audience and keep them at the forefront of decisions, changes, and edits.
4 Delivery
After final deliverables are in your hands, we make sure you have everything you need for the next phase of your journey.
Hueman 101: You never stop learning how to speak effectively to your audience. Our work with you will ensure that you are equipped with everything you require for a future-proof result.
Services
Having a diverse creative team lets us offer a variety of different services.
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Strategy
Audit
Research Consumers, Archetypes
Insight & Planning
Brand Heart Purpose, Vision, Mission, Values
Naming
Messaging (Tagline, Value Prop, Pillars)
Voice & Tone
Copy Writing
Design
Logo
Illustration
Identity Color, Typography, Elements, System
Imagery
UX/UI
User Flow & Journey
Wireframes & Prototypes
Social Media
Advertisements
Collateral Packaging, Stationery, Apparel, Print
Web & Technology
Webflow
Squarespace
Framer
Shopify
Editor X
WordPress
E-commerce & Retail
Insight & Planning
Adobe Suite
Content Creation
Branded Content
Photography
Videography
Motion Graphics
Styling
Casting
Meet our mighty team that you’ll
wish you started working with sooner.
People first, design second. Get to know the team you'll work with on your project.
CP Phan
Partner | Photographer & Cinematographer
Entrepreneur and business owner since 2013, CP is a proud husband, father of two, and a striking balance between introverted, extroverted, and workaholic. A natural-born “dabbler” in a variety of things, you may likely hear CP small-talk about cameras, quirky business ideas, the perfect cold brew recipe, and his latest pickleball conquests!
Carly Harris
Designer & Editor
Despite her quiet nature, Carly loves trying new things — from trying new restaurants to picking up new hobbies. She enjoys spending her spare time doing anything creative such as illustration or wood burning, spending time with her boyfriend, baking delicious cookies for the team, or creating crafts and trinkets on her Cricut machine.
Ilmaa Haque
Project Coordinator
Voted “Most Likely to Use Google Sheets”, Ilmaa is a self-proclaimed professional in many things. From review sites to Medium articles, Ilmaa loves to contribute to nontraditional scholarship. When she isn't in front of her laptop, Ilmaa enjoys reading, trying trendy new coffee shops, and using snail mail.
Natalie Hibbard
Web & Graphic Designer
A tech-savvy creative with an eye for color, Natalie balances her digital designs with an analog passion for sustainability. When not crafting playful websites, she's fronting her band Gloombot or binge-watching HGTV with an iced lavender latte in hand. Off the clock, you'll find her either chilling with her bunny, Snail, or maximizing her AMC Stubs membership one film at a time.
Jon Banach
Video Editor & Cinematographer
When it comes to the perfect Saturday night, Jon is probably sitting in a cozy chair with warm lighting entrenched in one of his many Spotify playlists either writing his next screenplay, color grading in Resolve, or playing any number of video games with his friends online. Born and raised in Wisconsin, Jon isn’t as big a fan of cheese as you may think, and perhaps surprisingly, he’s never been to a Packers game, but he does love the Milwaukee Bucks.
Jada Hernandez
Design Intern
Jada enjoys turning creative ideas into fun and impactful visuals. When she’s not busy designing, you can find her immersed in cozy games like The Sims 4 and Animal Crossing or experimenting with new recipes in the kitchen. She also loves binge-watching TV shows and is always on the lookout for a good plot twist. You can usually find her with an iced matcha or chai in hand—sometimes both, depending on the day. And don’t get her started on sweets—she has the sweetest tooth, especially for anything sour!
Jump To: Brand Heart • Process • Services • Our Team