The Challenge

GSTV is a national media network providing lasting brand impressions summing to over 2 billion. A dynamic and engaging company such as GSTV needs to have all visual touchpoints, like website and imagery, reflect this. The GSTV team approached us looking to redesign their website with that in mind, while also providing stylish imagery to compliment this ideal brand look.

The Process

During the Identify phase, we discovered that GSTV wants to increase conversions through the website and resonate with potential partners and advertisers. This solidified our understanding that the final result should highlight all of GSTV’s dynamic programming and speak to advertisers of all industries. 

The biggest challenge was making the homepage have that “wow” factor. We were tasked with finding a creative way to display GSTV’s video programming on the homepage that wasn’t just an embed. Our solution was a rotating banner of programming GIFs right under the homepage hero.

The Results

The final design reflects the company's forwardness, innovation, and highlights all of their media and written content in a sleek and navigable way. The website is a “dark mode” website, which makes the green accents pop even more. GSTV’s categories of solutions employ the imagery created by our team, ensuring that the visuals are distinctive and one-of-a-kind.

Complete list of services: Logo, Illustration, Identity (Color, Typography, Elements), Imagery, Collateral (Packaging, Stationery, Apparel, Print)