The Challenge

Ibis Consulting Group (formerly IBIS Consulting Group) is an experienced team of global professionals who deliver innovative solutions to meet every workplace’s Diversity, Equity, and Inclusion goals. They felt their brand was overdue for a refresh, and chose Hueman Studio to partner with them on updating their tagline, tone of voice, logo, and website. 

The Process

We first tackled the tone of voice and tagline in order to gain a sense of the verbal description of the direction Ibis wanted to move in. After we locked in something that resonated with their team, we moved on to the logo phase. To match Ibis’s future direction, our team delivered iterations upon iterations of bold designs that spoke to the innovation and creativity of Ibis’s solutions. Once a visual brand was settled on, Hueman Studio got to work designing Ibis’s 50+ page website.

The Results

The final result is a brand rooted in creative ideas for growth. The logo features letters connected to each other to emphasize Ibis’s teamwork and bringing clients together, and rids Ibis of its previous “acronym” moniker. The tittle's over the i's serve as visual markers of the strategy (represented by goldenrod) and growth (represented by deep yellow green) inherent in all of Ibis's solutions. The website utilizes the navy, golden, and yellow green color palette to highlight all of Ibis’s great work, history, and why their work is important. Ibis launched their new brand and website at The Conference Board’s Diversity, Equity, and Inclusion 2024 event. The launch was met with great enthusiasm and a higher engagement percentage than anticipated.

Complete list of services: Audit, Research, Insight & Planning, Brand Heart, Messaging, Voice & Tone, Copy Writing, Logo, Illustration, Visual Identity, Squarespace Design